The Reading Route

The Reading Route is a conceptual company created around the idea of a modern book fair. Tapping into the nostalgia of childhood, the Reading Route strives to make books accessible in rural communities and to bring joy back into reading. This van travels across the country, offering a selection of new & used novels.

Branding for the reading route centers entirely around the van - the vessel, the container, the literal wheels of this mobile bookstore. With the goal of being playful & approachable, this design relied on soft curves, hand-drawn elements and bright colors.